The platform is rolling out a updated setting that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This step comes as the company revealed that it currently hosts over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a global rollout. This shift comes amid a increase in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding content creators on a competing service only show clips produced artificially. A significant portion of this content is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is typically absurd or dreamlike.
Our research shows that a lot of users appreciate content made with AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the option to adjust the amount of that, based on their own preferences,” said a platform representative.
Volume and Proportions
The service disclosed that there are presently 1.3 billion videos on its app tagged as AI-generated. Overall, more than 100 m videos are uploaded to the service every day, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI-generated videos they see by opening the content preference feature in the platform and choosing AI-made media. Additional categories that can already be adjusted under the filter include current affairs, fashion, beauty, and dance.
AI Disclosure Rules
The platform’s policies oblige creators to identify “realistic” artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the app will henceforth attach an artificially created watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This measure is aimed to stop users from attempting to evade the tagging system.
AI Literacy Programs
The platform is also launching a $2m AI literacy fund for experts and institutions to produce educational content about using AI responsibly. This program will benefit educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during discussion over proposals to lay off numerous review team members in the United Kingdom. The company is set to reduce 439 jobs in its trust and safety division in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most graphic content before it has to be seen by humans. TikTok reported a significant reduction in disturbing and violent content handled by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
